Weekly Email Campaigns
Each week I created 2-4 marketing emails using MailChimp. These campaigns included editorial, promotional, and product call out emails. 14% of our eCommerce sales came from our email campaigns.
Facebook Advertising
Not only was Facebook advertising a great way to raise brand awareness, it also allowed us to provide customers with promotions that increased sales and store traffic.
Editorial Homepage
Each month the marketing team was tasked with creating a homepage that relayed the seasons newest fashion trends. My role for these campaigns started with initial concepts and continued through to final design and homepage launch. As part of the creative team, I researched and booked locations that fit our vision, as well as assisted with photography and art direction on set. I had the freedom to utilize any images from our shoot to design a cohesive homepage design and editorial campaign. The campaigns included emails, advertisements, and social media post.
Photography By: Whitney H. Photography
Editorial Email
Promotional Campaign
We ran this bounce back promotion to help increase revenue during our “slow time”. If a customer purchased a yellow tag item any time during November, they were able to scan the QR code to receive a 10% off coupon to use during the first two weeks of December.
Hang Tags
How it worked | Scan. Enter Email. Save.
