Bernoulli Aerospace is an aerospace engineering start up that hired me to create the company branding. I worked with the wonderful team at Bernoulli to create a brand identity reflecting who they are and what they hope to become. My aim was to create a logo that not only captured the motion of the aerospace industry, but also represented the four young men that founded the company.
This mark consists of four separate parts to represent the four young men who founded the company. The actual logo form was created from the letters “B” and “A” for Bernoulli Aerospace. An upward motion was used to capture the flow of the aerospace industry paired with a blue color pallet to represent the sky and aviation.
The Process
